Effective Date: July 1, 2026
This Privacy Policy applies to the Rainbow Rider Transit Mobile App (“App”) and related services operated by Rainbow Rider Transit (“Rainbow Rider,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, protect, and disclose information obtained through our App, website, and related transportation services.
By using the App or any related services, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect information to provide transportation services, improve the App, communicate with riders, and meet operational and legal requirements.
Personal Information
Personal Information is information that identifies, relates to, describes, or can reasonably be linked to an individual. This may include:
- Name
- Address
- Email address
- Telephone number
- Date of birth
- Emergency contact information
- Account login credentials
- Payment information
- Rider eligibility information for specialized transit services
Information Collected Through the App
When you use the App, we may collect:
- Trip requests and reservations
- Pickup and drop-off locations
- Ride history
- Customer service communications
- Payment transaction history
- Device information
- App usage data
Location Information
With your permission, the App may collect location information from your mobile device to:
- Schedule and coordinate rides
- Improve route planning
- Provide vehicle arrival estimates
- Enhance customer service
You may disable location services through your device settings, although doing so may limit App functionality.
Customer Service Information
If you contact Rainbow Rider Transit by phone, email, online form, or through the App, we may retain records of those communications to assist with customer support and service improvements.
2. Payment Information
Certain App features may allow fare payment or management of rider accounts.
Payment processing may be provided by trusted third-party payment processors. Rainbow Rider Transit does not store complete credit card numbers on its systems unless permitted by applicable payment industry standards and security requirements.
Any payment information provided is subject to the privacy and security practices of the payment processor.
3. Cookies and Automated Information Collection
Our App, website, and service providers may use:
- Cookies
- Device identifiers
- Analytics tools
- Log files
- Similar technologies
These technologies help us:
- Maintain user sessions
- Improve App performance
- Measure usage trends
- Diagnose technical issues
- Enhance user experience
Most browsers and mobile devices allow you to manage or disable cookies and similar technologies. Doing so may affect some App functionality.
4. How We Use Your Information
Rainbow Rider Transit may use collected information to:
- Provide transportation services
- Process ride reservations
- Manage rider accounts
- Process payments
- Provide customer support
- Send service alerts and notifications
- Improve service quality and efficiency
- Conduct planning and operational analysis
- Maintain system security
- Fulfill legal and regulatory obligations
We may also use aggregated or de-identified information for planning, reporting, research, and service improvements.
5. Communications
We may communicate with you through:
- SMS or text messages
- Push notifications
- Telephone calls
These communications may include:
- Ride confirmations
- Trip reminders
- Service alerts
- Delay notifications
- Payment confirmations
- Account notices
- Emergency service announcements
Standard messaging and data rates may apply.
You may opt out of promotional communications; however, you cannot opt out of service-related communications necessary to provide transportation services.
6. How We Share Information
Rainbow Rider Transit does not sell your Personal Information.
We may share information only as necessary to operate transit services and conduct business activities.
With Employees and Authorized Personnel
Information may be shared with employees, dispatchers, drivers, customer service staff, and authorized contractors who need the information to provide transit services.
With Service Providers
We may share information with trusted vendors that assist us with:
- Software hosting
- Mobile application services
- Payment processing
- Data storage
- Customer support
- Analytics and system maintenance
These providers are required to protect your information and use it only for authorized purposes.
With Government Agencies and Legal Authorities
We may disclose information when required to:
- Comply with applicable laws
- Respond to court orders, subpoenas, or legal processes
- Protect public safety
- Investigate fraud or security incidents
- Protect the rights and property of Rainbow Rider Transit
With Your Consent
We may share information in other circumstances when you expressly authorize us to do so.
7. Ride and Driver Information
To facilitate transportation services, certain rider information may be shared with drivers and dispatch personnel, including:
- First name
- Pickup location
- Drop-off location
- Rider notes necessary for transportation
We do not share your personal contact information with drivers or other riders unless necessary to provide services or authorized by you.
8. Data Security
Rainbow Rider Transit uses reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction.
Despite these efforts, no internet transmission or electronic storage system can be guaranteed completely secure. Users provide information at their own risk.
If a data security incident occurs, Rainbow Rider Transit will provide required notifications in accordance with applicable law.
9. Data Retention
We retain Personal Information only as long as necessary to:
- Provide services
- Maintain records
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on the type of information and applicable legal obligations.
10. Your Privacy Choices
Access and Updates
You may update certain account information directly through the App or by contacting Rainbow Rider Transit.
Communication Preferences
You may unsubscribe from marketing emails at any time by following the unsubscribe instructions in the message.
Operational and service-related communications cannot be disabled while actively using transit services.
Location Services
You may disable location sharing through your device settings. Some App features may not function properly without location access.
11. Children’s Privacy
The App is not intended for use by children under the age of 13 without parental or guardian involvement.
We do not knowingly collect Personal Information from children in violation of applicable law.
12. Minnesota Residents
Rainbow Rider Transit complies with applicable federal, state, and local privacy requirements. Minnesota residents may contact us regarding questions about the collection, use, or correction of their personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Any changes will be posted within the App and/or on our website. The revised policy becomes effective when posted unless otherwise stated.
We encourage users to review this Privacy Policy regularly.
14. Contact Us
If you have questions about this Privacy Policy, would like to access or update your information, or wish to submit a privacy-related request, please contact:
Rainbow Rider Transit
Attn: Privacy Officer / Executive Director
[Insert Mailing Address]
Minnesota
Phone: [Insert Phone Number]
Email: [Insert Email Address]
Website: [Insert Website URL]
Rainbow Rider Transit Privacy Policy
Effective July 1, 2026